Craig Elford

Inside Active Orthopedics – The Secrets to Comfortable Effective Recovery

Episode Description:

Have you ever wondered what it’s like to walk into a physical therapy session for the first time? Or how Active Orthopedics creates an atmosphere that not only helps with recovery but educates their patients every step of the way? In this episode of the #TalkMidland Podcast, host Logan Richetti, local entrepreneur and community advocate, sits down with Craig Elford from Active Orthopedics Physical Therapy. Together, they dive into the welcoming and supportive environment Craig and his team have cultivated since 2007.


If you’ve ever been curious about physical therapy—what it’s like, how treatments work, or what makes Active Orthopedics stand out from the rest—this episode is for you. Craig talks about the experience of being a first-time patient, the insurance process, and the company’s approach to educating their patients. With a strong focus on athletics and a passion for helping clients recover with confidence, Craig sheds light on what sets Active Orthopedics apart.

Logan and Craig also discuss some of the challenges facing the business, including the importance of finding the right team members and the unique structure of payment models for physical therapists. This conversation offers valuable insights into both the business side of physical therapy and the high-quality care that Active Orthopedics provides.


As a local podcast, Talk Midland is dedicated to showcasing the businesses, heroes, and community leaders that make Midland County, Michigan a special place. We aim to keep residents informed and connected with the people and organizations working hard to improve our community. Tune in for more episodes that highlight what makes Midland great!

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